The Story Behind the System

Andrew Wee
Creator of BOLD | Author of The 12 Laws of Cold Calling



Twenty+ years on the phone.
Hung up on.
Ignored.
Ghosted.
Told “not interested” by people who later bought from someone else.
Eventually, I stopped chasing.
I started studying.
Then I built BOLD, wrote a book about it — and it’s become the calling engine behind everything I do today.
BOLD doesn’t sell hype.
BOLD secures time with people who can decide.
If you want less maybes and follow ups, get BOLD
If you want motivation, buy a poster.